Jeff Rich at Jennifer Schwartz

Jennifer Schwartz Gallery presents “Watershed,” an exhibition showcasing photographs by Jeff Rich beginning February 3 through Saturday, March 17, 2012. To celebrate the long term series of work by the Savannah-based photographer, the gallery will host an opening night reception on Friday, February 3 from 6 to 9 p.m. The evening will feature complimentary cocktails, nibbles, an artist meet-and-greet, photo booth, and book signing.

Focusing on water issues ranging from recreation and sustainability to exploitation and abuse, Rich’s work explores these subjects by using long-term photographic documentations of very specific regions of the United States. Earning his Master of Fine Arts at the Savannah College of Art and Design in Savannah, Georgia in 2008, Rich’s ongoing project, Watershed, has already received much acclaim and has been featured in Fraction Magazine, as one of Daylight Magazine’s monthly podcasts, and in Photo-Eye’s Photographer’s Showcase. Rich was also recently named as one of the winners of the Magenta Flash Forward 2011 Emerging Photographers Competition. Additionally, Rich’s book Watershed: A Survey of The French Broad River Basin was awarded the 2010 Critical Mass Book Award, and was published as a monograph in December 2011. The monograph will be available for purchase at the gallery during the opening reception and duration of the exhibition.

The exhibit will include work from two chapters of Watershed focusing on the French Broad River and the Tennessee River. In the 1950s the French Broad River was one of the most polluted rivers in the country.

“A common misconception of a watershed is that it’s all about the water. While water does play a large part, the land plays an even larger role by directing the water to a common point, such as a river or ocean,” explains Rich. “Thus human impact on the land directly affects the water that runs over it. With this project I intend to highlight this relationship between the land, water, and man, within the Mississippi River watershed.”

The Tennessee River chapter documents the control of the Tennessee Valley Authority, founded in 1933, that provides flood control, navigation on the rivers, economic development, and electric power production. Jennifer Schwartz, owner of the gallery, says Rich’s work is “important because it subtly calls attention to environmental issues, and why we should care about them.”

An artist talk and book signing will be held at the gallery on Feb. 18.

Jennifer Schwartz Gallery
1000 Marietta Street, Suite 112
Atlanta, GA 30318
(404) 885-1080

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